The internet has changed the way we buy things, and cars are no exception. Ten years ago, car shoppers would visit an average of five dealerships in their process of searching for a new ride. A recent article by CNBC states that today most car shoppers do their research online first, therefore they don’t find... Continue Reading →
The Internet has already changed the way we car shop. Consumers are spending more time online researching cars, and less time at dealerships (1.4 showroom visits on average). At Tred we certainly see a trend of customers getting deeper in the funnel before visiting the dealership. Given these trends, how will the car buying process change... Continue Reading →
At $4 million for a 30 second spot, the expectations are high. If you hadn’t already guessed, I’m referring to the 2014 Super Bowl commercials. Budweiser didn’t disappoint with their horse/puppy ad, and you can’t go wrong with Steven Colbert toting your product. Yay for pistachios. I love M&M’s so perhaps I’m a bit biased... Continue Reading →
Diesels? Hybrids? Electric Cars? It’s a constant debate-- which route to go in when purchasing a new vehicle. We see them on the road, and of course, there are plenty of marketing stories, fabricated by OEM’s, enthusiasts, and the like, to make us think one is better than the other. But what do consumers want?... Continue Reading →
Jet Chevrolet, a dealership about 25 miles south of Seattle, organized a contest last week that promised to pay participants $35,000 per person if the Seattle Seahawks held the New York Giants scoreless that Sunday. If you're a Seahawks fan, you probably recall that that's exactly what happened. The contest was open to everyone, and... Continue Reading →
Revealed worldwide earlier this month, the redesigned 2015 Ford Mustang holds on to its classic muscle-car shape, and marks the milestone half-century production of the all-American pony car. However, Chris Woodyard of the USA Today is among the many who believe that modern cars “risk losing their originality and spunk.” Does the new Mustang follow... Continue Reading →
Do you ever wonder what the top selling car is in your state? It turns out that Ford leads the pack by brand and by model. The F-series family of trucks is top selling in more than 30 states across the country! A few states feel otherwise-- for example the Honda Accord is preferred in VA... Continue Reading →
Alternative titles: "Oh the weather outside is frightful!" "Winter is coming!" We recently highlighted the best vehicles for Seattle’s ski season, however, it’s important to know what to do to prepare your car (new or old) for the colder climate. It’s hard to believe that the holidays are just around the corner, and with that... Continue Reading →
Who do you trust to develop self-driving cars? Tech companies like Google? Automakers like BMW? Electric car companies like Tesla? Consumer product companies like Samsung or Apple? Carinsurance.com recently asked consumers just that, and here's how people responded: "I'd trust an automaker over a tech company" - 54% "I'd trust Tesla" - 18% "I'd trust... Continue Reading →
Check out our interview with Irene. Hear what she had to say about her brand new Ford Escape and her experience with Tred! [responsive_youtube AAE2ZxAwMHs]
