Even when car sales fell in 2020 during the pandemic (prior to surging as they have in 2021), pickup trucks have held their value. The most popular models are crew cabs with lots of space and creature comforts, so they’re no longer a compromise compared to SUVs and crossovers. But they have all the added functionality of a pickup—and that versatility is likely a big part of their rise in popularity.
The Tundra is a workhorse, and the first full-sized pickup from Toyota. From its launch in 1999, it’s been a strong seller and a venerable model—combining the utility of a V8 pickup with the low maintenance costs and run-forever reliability of a Toyota.
The Tundra is available in multiple trim levels, and also in 2WD and 4WD, so there’s a price point and configuration for just about any type of pickup buyer.
The Frontier is tried and true… it really hasn’t changed substantially since its launch in 2014. It doesn’t have a lot of new technology, but that’s actually part of what makes it desirable and able to command a strong resale value on the used market.
The Frontier is versatile and great for anyone in construction—it’s durable and has a clever and functional cargo system with adjustable cleats and bed rails.
It’s also rated to tow 3,800 pounds, which is more than the base models of the Ford Ranger, Toyota Tundra, and pretty much all other trucks in its class.
The Tundra is not the only Toyota in the highest resale club… its smaller sibling, the Tacoma, is also exceedingly popular and commands extremely high resale prices.
Its popularity is likely due to Toyota’s reputation for reliability and endurance, as well as its styling and the myriad aftermarket options for off road performance enhancements.
Chevrolet Silverado HD
The Silverado HD is a rugged yet very comfortable truck with a ton of storage space—its cabin has plenty of passenger room, and the bed has ample space for just about anything you need to transport.
The HD is available in various bed lengths as well as 1500, 2500, and 3500 power and trim levels, so it can fit needs from everyday utility to very demanding applications like towing a large boat or trailer.
The Gladiator has only been out for three years, so it’s in shorter supply than any of the above. Which may be part of the reason for its strong resale value. The rest, though, is undoubtedly the DNA it shares with the venerable Jeep Wrangler—another utility vehicle that holds its value extremely well.
It’s the first pickup Jeep has made since the Comanche, and it has the Wrangler versatility of removable doors and a removable roof, as well as towing capacity of over 4,000 pounds in the base configuration. That bests the Wrangler, which can only tow 2,000 to 3,500, depending on equipment.